Designer
The goal of this project was to take a b or c tier company and rebrand it. The project had to take into consideration tone of voice, brand values, and the brand's identity. The rebranding process required multiple explorations and iterations of logo design before developing the final product. The final product consists of a clear and cohesive finalized logo, style guide, product mockups, and printed style scape. Tools used to complete this project include pencil, paper, Illustrator, and Photoshop.
